B2B Marketing Consulting, Training and Coaching

Make a real impact in your industry with an effective LinkedIn marketing system

and the confidence to achieve the results YOU really want

If you’re curious how I can help you gain the confidence, clarity and competence to get real results from your marketing then let’s talk.

Do you have a simple and effective system for your marketing and know how all the pieces of the puzzle fit together?

Join my next interactive group workshop and create a system you can really get behind and work with

how can an otter help you with your marketing?

The OTTER framework is a tool you can use to help you create a marketing strategy and plan. It will help you reduce marketing overwhelm, save time and do more with less.


  •  O – Set clear and measurable OBJECTIVES so that you know what to focus on and where to prioritise.
  • T – Discover what TOOLS, Assets and Resources you have available to help you achieve your objectives.
  • T – Understand where your gaps in skills and knowledge lie and what TRAINING you may need.
  • E – Align your EXPECTATIONS both with yourself and the people you’re working with so you’re not disappointed and can work towards excellence.
  • R – Regularly reflect and REVIEW progress so that you know what to start doing, stop doing and continue doing.

You are the average of the top 5 people you spend the most time with

Think about this for a second.

This theory applies to your customers, staff, prospects, suppliers, peers and anyone you spend time with.

If you want to grow your business you need to focus on the customers that will make the biggest difference AND the customers that you will really love working with.

Over the years I’ve developed a process that allows you to understand WHO you need to be spending the most time with and HOW to best engage with them.

The more specific you can be, the better the results you will get.

Want to know more? 


What makes your linkedin network so valuable?

You’ve heard people say that your network is your net worth well it’s true!

You can use your network as a way to:

  • Generate leads, enquiries, referrals and introductions
  • Follow-up with prospects and convert connections into customers
  • Become known in your industry so that people come to YOU
  • Grow your reputation
  • Demonstrate credibility and authority
  • Find referral partners and people to collaborate with
  • Learn from others
  • Keep an eye on the competition
  • Keep up to date with what’s going on in your industry
  • and more 

You don’t need LinkedIn Sales Navigator, LinkedIn Premium or any automated system to leverage LinkedIn but you do need to know the basics and be able to integrate it with your marketing plan.

Want to find out more about how you can use LinkedIn strategically to market your business? 

Have a look at the options below:

Book a LinkedIn Sales and Marketing Audit

It’s not about doing more – it’s about doing LESS but BETTER.

If you’ve been trying to use LinkedIn for a while then this is a great first option so you can understand what you need to:

  • STOP doing
  • START doing and
  • CONTINUE doing

I’ll send you a form to complete so I can understand who you’re targeting and your objectives and will then put my detective hat on to review everything – we’ll then get together to discuss the review and I’ll offer recommendations for improvement and optimisation.

Book a Strategic Workshop, Training or Consulting Day

There’s no one-size-fits-all approach to marketing and you need to find a way that works for YOU and YOUR Business that takes into account your budget, time and resources.

During the audit we’ll agree priorities and areas of focus to design a workshop/s that will enable you to achieve your business and marketing objectives.

  • Customer Profiling
  • B2B Marketing Strategy
  • Content Creation
  • Campaign Design
  • LinkedIn Training

Ongoing Coaching/ Mentoring Packages

We both know that training and consulting isn’t the solution to achieving consistent results and hitting your objectives.

I’ll work with you and/or your team to help you move forwards, implement the required actions and get the results you’re looking for.

I won’t do the work for you but I will give you the tools, training and support you need to do what’s needed.


Great business comes from great relationships built on a solid foundation of trust, engagement and respect.

Great customers don’t appear overnight – you must invest your time strategically and nurture the relationships that count!

Don’t take my word for it…
I adore my clients and treasure the relationships we have. If you want to learn more about what it’s like to work with me then read what they’ve got to say.

We’ve been working with Charlie for a few months now, training our whole team on how to ‘really’ get the most out of Linkedin. Having used it for years (and thinking I was pretty clued up on it) I was astounded by the immediate difference her input made to our business.

All the little tricks including creating interest, how and when to post content, how and when to engage with your target audiences – who knew there could be so many different ways?!

Highly effective too – within 2 weeks of beginning our LinkedIn training with Charlie we launched in Singapore, a direct result of our enhanced activity (and it looks like our first US client is soon to follow).

Charlie took a real interest in our business, to the extent we would call her part of our team and she’s also bloody good fun!!!

Nadine Pierce

Head of Strategic Partnerships, Games without Frontiers

“I’ve spent the last 30 years in technology sales in businesses both big and small. I have to say the workshop we did with Charlie provided more clarity and focus than any marketing director or agency that I have ever worked with. It helps you to understand your audience and to get the basics right, I would thoroughly recommend it.” Graham Perry

Director, Datore

“Charlie’s enthusiasm is infectious. She has a wealth of knowledge that she readily and generously shares. I’d recommend her 8-week Masterclass programme to anyone who recognises a need to focus take stock and re-launch your offering. Since I’ve worked with Charlie, I’ve published my first articles, discovered and connected with some really inspiring people, and feel more engaged that I have for a long time. Importantly, I’ve also landed paid work that is directly related to the re-focus I’ve been through. ROI? tick. Thank you Charlie. You’ve made a real difference.” Shirley Wakelin

Director, Transition Leadership Coaching

“Charlie has a real-world understanding of business and markets with an impressive resume herself, and this translates well to her coaching sessions, since she can offer bespoke guidance and solutions to your individual requirements.

The masterclasses were much more than just about learning to use LinkedIn and and also carried across into other aspects of business, management, marketing etc.” Rupert McGowan-Kemp

Director, Press Room Technologies

Interested to learn more

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