Level-up Your Business with LinkedIn Online Programme

 attract more B2B enquiries, convert more sales and grow your business without spending a fortune on marketing

An Online Programme that contains everything you need to win new clients from LinkedIn and become THE leading authority and go-to expert in your industry and

– not just leads and more connections!

How would you feel if:


You KNEW exactly who you should be targeting and how to grab their attention?


You could CONFIDENTLY and SIMPLY communicate your value proposition and attract your best clients?


You had an effective FOLLOW-UP process that closed sales FASTER without being that sleezy sales person?


IMAGINE if you had a personal plan of action that you could implement WITH some additional help, support and guidance from a B2B Marketing Coach and LinkedIn Specialist? 

What would that mean to your business and your bottom line? 

(Because we all know a business needs sales more than anything!)

You will love this programme if:

  • You need more clients but don’t have time to do your own marketing or have the budget to get someone else to do it for you.
  • Most of your clients come to you via referrals but you want to attract similar clients without relying on word-of-mouth.
  • You’re never 100% sure you’re getting in front of the right people/prospects.
  • You hate receiving direct sales messages from others and think that your ideal clients will feel the same way towards you if you directly approach them.
  • You know LinkedIn is a great opportunity for you but you don’t want to waste your time on idle chit chat or long conversations that go nowhere.
  • Your aim is to book a phone call, a meeting or a demo so that you can showcase your products and understand the client needs further but you’re not sure how to do this without sounding like a double glazing salesman.
  • You never know what to write or publish on LinkedIn and you’re not sure what type of content will get the best engagement.
  • You avoid following up with prospects because you don’t want to come across as pushy, too salesy or inauthentic.

Get EXCITED about marketing your business, working with your best clients and STOP wasting precious time and money on ineffective sales and marketing strategies. 

Here’s what you’ll get:

8 x Online Training Modules

This programme is split into 8 modules each containing bite-sized training videos which you can revisit time and time again when you need.

Take one module per week or steam through the full course in one go – it’s up to you.

The training will give you everything you need to find, attract and convert your ideal clients on LinkedIn and position yourself as the expert that you are.

Online Peer Support Community

You’ll get 12 weeks access to a peer support network for ongoing support and guidance in a private group.

If you have a question – post it in the group and get feedback and/or support.




2 x One-to-One Mentoring Calls

During this programme you’ll have uninterrupted access to me – Charlie Whyman for 30 minutes at a time.

The first call will take place once you’ve made a start on the programme to get feedback and support around your customer profiling, goal setting and targeting so I can help you start successful.

The second call will take place whenever you choose to give you access for further guidance and support.

Your Own CRM Dashboard on Trello

No CRM, No Problem. 

Keep track of all your sales leads and opportunities in one place using my custom Trello framework.

Full training around how to get the most out of this lead management system is included. 

FREE Standard Trello License required. 


12 Months of Updates

LinkedIn is a forever evolving platform so once you purchase this programme you’ll get access to 12 months of updated training and new feature notifications.

Let me focus on keeping up to date with what’s going on and testing new features so you don’t have to.

I’ve got your back and will let you know if a new feature will benefit you! 


Module 1

Develop and outline your own personal plan to achieve your business goals.

Do you need new clients FAST?

Do you have lots of leads/connections that you need to convert?

Are you looking for partners instead of going after clients directly?

I’ve got you covered!

Module 2

Here’s where you’ll learn more about your target market than ever before.

Once you’ve completed your detailed customer profiles and buyer personas you’ll have a framework to use over and over again to create content, sales emails, LinkedIn posts and more. 

You’ll have more structure with your sales and marketing approach and be more effective and efficient with your marketing. 

Module 3

Once you’ve nailed the fundamentals it’s time to create that beautiful, optimised LinkedIn Profile that will not only grab the attention of your ideal audience but it will also generate you new leads, connection requests and followers.

You’ll never again worry about turning people away as your LinkedIn Profile will stand out and work FOR you instead of against you. 

Module 4

When you want/need sales FAST or you’re just getting started it’s time to knuckle down and start prospecting.

In this module I’ll share with you my 3-step Direct Messaging Framework that gets results without you coming across as salesy, spammy or a creep. 

Once you’ve completed this module you should start to enjoy sending direct messages to cold contacts and prospects and not dreading the process! 

Module 5

Discover how to really build your online reputation and get in front of your ideal audience.

Learn how to stand out over and above your competition and get your ideal audience to really take notice and respond.

Module 6

Does the thought of creating content make you shudder?

Once you’ve been through this module you’ll learn to LOVE creating content because you’ll be able to see it work once you start implementing it. 

Using my Think, See, Feel, Hear, Do Framework you’ll be able to create content on the go, feel in control of the process and know exactly what you should be creating and when.

Module 7

Events, Trade Shows, Conferences and Networking Meetings are a must in relationship driven sales and this module will show you exactly how to convert leads from events FASTER and more effectively. 

Module 8

The magic is in the follow-up and this is where LinkedIn really comes into its own.

Create your own sales follow-up plan so you can convert sales FASTER and contact existing prospects without feeling pushy, creepy or weird. 

This programme IS FOR you if:


You typically don't like directly pitching for business and would prefer leads and enquiries to come to you instead.


You're targeting other businesses and want to book more sales calls, demonstrations and meetings


Your willing to learn and take action to get results.


You want to create a long-lasting network that you can win new business from.


This programme is NOT for you if:


You want someone to do it all for you


You are only interested in transactional selling and not in building relationships


You're looking for a get rich quick scheme

What’s the Investment? 


This online programme WILL get you results in LinkedIn IF you’re willing to invest some time and money in learning how to do it. Once you know how and you’ve put it into practise, you’ll never look back. Before you decide to keep reading or to leave please take a moment to consider the answers to the following questions:  


What would one new ideal client be worth to you?

and what if you could apply the process again and again to attract and covert more as a result of this programme?

What could happen when your audience sees YOU as that expert and authority?

…attract other opportunities from the media, future partners, collaborators, investors and more…

How will you feel when you have a system that works to attract new clients?

and how much time will this give you back to focus on more of the things you love?

How much of a return would a network FULL of referral partners and advocates give you?

If you’re already getting word of mouth opportunities – imagine if you could attract more?

Read what others have to say about working with Charlie:

6 stars out of 5 (you didn’t read that wrong, she’s that good!)

I’ve looked at and worked with several Linkedin coaches/consultants/programs and Charlie is by far the best!!

Howard Kaplan, Harvard MBA, CPA/PFS

CEO, Former VP of Membership, Harvard Business School Club Of New York City , Wealth Renewal Advisors

Charlie’s LinkedIn course is amazing. No other way of saying it. Not just because of what she delivers but how she delivers it. She is absolutely 100% dedicated to helping out her clients get success on LinkedIn.

Masten Gregory

Director, Finess Websites - High Converting Websites

Charlie’s approach is pragmatic and extends beyond Linkedin and gets you thinking more about business positioning and who your ideal customer is. After working with Charlie I landed a new £40k contract through adopting her strategies and methods.

Chris Hallett

Director, Harper Hallett Consulting

Charlie walked us through a transformational process, step by step. Sometime the questions, and feedback, was tough to hear. I needed it. Charlie’s enthusiasm is infectious. She has a wealth of knowledge that she readily and generously shares it. Shirley Wakelin

Director, Transition Leadership Coaching

This course and some direct mentoring from Charlie has made such a difference to my business and I am looking forward to reaping more rewards from it as time goes on.
Charlie has made such a difference to the way I do business and making the progress I want and I cannot thank her enough. Richard Glyn-Jones

Director, DTSI Group

I have made numerous crucial connections since the masterclass and more importantly secured one dream client. Dave Nyss

Founder, Real Learning

About Charlie

Hi there! I’m Charlie Whyman and my goal is to help you succeed and grow your business without the worry and stress about where your next customers are coming from.

I’m not a recruiter and I wouldn’t really call myself a marketer either despite having many years experience working in marketing. I don’t like to call myself a sales person either – I’ve been told I’m more of a strategist.

With a commercial background in over 10 different industries ranging from food, sports and healthcare to mining, surveying, maritime and engineering I’ve gained a great deal of experience over the years.

Working in both public and private sectors and for both large organisations and privately owned SME’s, I’ve been a key member of the leadership team so I get it – everything I teach and work on I’ve done before. I’ve tried it, tested it, failed at it and tried different ways of approaching it.

Think of me as your strategic partner and someone that’s got your back and here to help you succeed!


Frequently Asked Questions:

Do you need LinkedIn Premium or LinkedIn Sales Navigator to get results from the programme?
NO! 80% of my clients are winning new business using the free version of LinkedIn. When you need to run more monthly searches or view more profiles then you may need to consider LinkedIn Premium but you do not NEED either LinkedIn Premium or LinkedIn Sales Navigator to win new business. 
How long will it take to go through the programme?
The online programme is split into 8 x modules which are designed for you to go through 1 per week.

Some people prefer to ‘binge watch’ the training videos and then go back through each module to implement, it’s entirely up to you.

Each module contains 60-90 minutes of training and some contain workbooks to help you work through the module and take notes. 

Overall I recommend dedicating at least 2-3 hours per week over an 8 week period to really benefit from this programme – that includes 20 minutes a day to establish key habits and consistency. 

I don't want to do another course - I'd prefer someone to walk me through it step-by-step

I work with a limited number of clients on a one-to-one basis so if you’d like to speak to me about working together then please book a call with me by clicking here

The investment will be higher however you will the added benefit of specific support tailored to your unique business and situation. 

I'm a complete beginner, will this programme work for me?
Yes, absolutely! This programme will work for you if you’re just getting started and if you’ve been using the platform for a while.

There are plenty of how to videos and tutorials to help you get started plus you’ll get additional online support should you have any questions in the private members group.

I've been using LinkedIn for a while now and am pretty familiar with how it works, will this programme work for me?
Yes, absolutely – that is unless you’re already winning lots of business from LinkedIn in which case I’d ask you why you’re reading this 😉 

The strategies and processes in this Masterclass will help you gain a new perspective on your business and who your ideal clients are – many of my clients have been using LinkedIn for years and have built large networks – they have just needed some extra help in pushing that lever to effectively convert clients and business using LinkedIn. 

Here’s what you’ll GIVE as a result of joining this online programme:

I’ve aligned my business with the following UN Sustainable Development Goals (SDG’s) as my mission is to use Business as a real force for good. 

So when you join this programme, not only will you raise the profile and reputation of your business and start attracting your ideal clients, you’ll also be making the world a better place as a disadvantaged girl in Cambodia will gain access to education for a month. 






B1G1 SDG Sustainable