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Male Allyship in Aviation: Why ‘Being a Nice Guy’ Isn’t Enough
Last night, I attended an event hosted by AWAR (Advancing Women in Aviation Roundtables), where a panel of three senior male leaders in aviation...
Stop Calling ADHD a Superpower. Batman doesn’t have superpowers, neither do I
Batman is one of my favourite characters. Not because he’s polished or fearless. Because he’s not. He doesn’t have super strength. He can’t fly. He...
Moving Towards v Away From
Welcome to the first Commercial Curiosity email of 2024! I hope you’re as excited about this year as I am - there’s going to be lots of good stuff...
Reflect, Plan and Succeed in 2024
As we approach the end of 2023, it’s important to make time to reflect on our commercial decisions and outcomes so that we can learn and improve in...
Boost sales before year end
As we’re rapidly approaching the end of the year, I’m often asked by clients for ideas around how they can squeeze out a bit more revenue before the...
Before sacking your marketer…ask this
Are you a good leader, a bad leader or an unaware leader? If you’re using marketing agencies, freelancers or have a marketing person working for you...
Boundaries
Many years ago, I worked for someone that kept ringing me at 6am every day during my morning commute. It was annoying, I hated it, and it distracted...
How often do you React v Respond
How often do you feel like your marketing ‘to do’ list is running away from you or piling up? Do you find yourself getting distracted by other...
Do Systems & Processes Stifle Creativity?
Are you a fan of systems and processes? Are you in camp A? - I hate them with the fire of a thousand burning candles or Camp B - love them, couldn’t...
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