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How to USE stories in your marketing to get in front of the right people with Dr Simon Raybould
How to USE stories in your marketing to get in front of the right people with Dr Simon Raybould Simon started his working life after his PhD (looking for causes of childhood leukemia) as a university researcher and he spent over two and a half decades as a scientist....
Leverage LinkedIn for B2B Marketing to attract more leads and sales
"There's no one-size-fits-all approach to using LinkedIn but there is a framework you can follow" Key Takeaways: Mindset shifts Think of LinkedIn as a Social Network instead of Social Media Marathon not a sprint Behave online as you would do in person...
How do you know where to start when you do your own B2B marketing?
How do you know where to start when doing your own marketing? "Find a way to make marketing fun for you so that it doesn't seem like a chore" Key Takeaways: The more curious you are - the earlier and more effective your marketing will be If you can find a...
Bradley Hatchett: Looking beyond Zoom – how to get more out of online events and networking
Events and Networking have been key marketing and business development strategies for years so how do you translate this and get results online? Bradley Hatchett was faced with a challenge at the start of Lockdown in March and had to completely rethink his business model.
Mark Asquith: How to use a podcast as a strategic marketing tool
Mark Asquith goes by the name of that British Podcast Guy and has a wealth of knowledge and experience about podcasting – we talk about what got him into podcasting in the first place, his goals and vision for his tech companies and his thoughts on where podcasting is going in the future.
Charlie Whyman: Business and marketing benefits of being a bit more curious
In this special bonus episode you’ll hear the usual interviewer turn into the interviewee – Charlie Whyman is in the hot seat this time and she’s talking about how curious thinking can benefit your leadership style, your business and your marketing.
Elizabeth Clark: What to do when your business delivers results so good – no one believes you
Elizabeth Clark is an incredible force of nature and inspiration. If you’ve read Elizabeth’s book – Flirting for Dummies you may be wondering how she went on to start a tech company that delivers results so good that she struggles to get clients to believe they are true.
Bryan Kramer: There is no B2B or B2C in business – just H2H ‘Human to Human’
The amazing Bryan Kramer, founder of the H2H concept – Human-to-Human is my guest on this episode and he shares so many valuable tips around how you can be more human to both attract and retain top talent and ideal clients too.
Sophie Walker: How technology can bring long-term results to society’s unending waste problems
Sophie Walker shares her story around how Dsposal was founded, some of the lessons learned and getting started, and why it’s not all sunshine and roses, as some of the podcast out there might tell you.
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