Business and marketing benefits of being a bit more curious with Charlie Whyman
“Allocate time to be curious”#
If you just carry on doing the same thing that you’ve always done, you’re going to stagnate at some point. So the more curious you can be within your business, both internally and also externally, the more you can keep fresh, up to date, and on top of what your clients want, what they need, and what their problems are.
If you can get your team and employees in all roles excited about the overall vision and mission of the company this will come through and naturally raise the profile of the brand through reputation.
You need to be more than just visible in your market – you need to make your audience curious. And then once they’re curious, you then need to make them excited, or you need to make them more curious. The more curious is, the more inbound enquiries you’ll get and the easier your sales process will be. The more excited your audience, the faster your sales process will be.
It’s time to refresh the classic Marketing Formula: AIDA = Attention, Interest, Desire, Action to include curiosity and excitement.
Your ideal clients will be more curious about what they can get out of your products and services, NOT what is in them.
Be more curious about the market in which you’re serving, be more curious about how you’re making an impact on their lives, on their business, on their team, and put that into your marketing.
People and business in different sectors have different challenges – even if they will all benefit from your offer. The more specific you can be in your marketing, the more you’re going to stand out.
Celebrate the brilliance of the people that part of the solution to your clients problems – they are one of your biggest assets so don’t neglect them in your marketing or be afraid of letting them shine.
Don’t be afraid of going down rabbit holes, but make sure that you have the right people around you to warn you before you go too deep into it.
Give and allocate yourself time to be curious and to ask questions. If you can’t ask the questions within your team or within the business, then get somebody else involved – somebody that’s not involved directly in the business.
The OTTER will help you reduce overwhelm and give you some structure and focus:
- Objectives – know where to focus your time, your energy, and your budget and also how to prioritise what’s important and what’s going to give you the biggest return
- Tools – understand what you can leverage and optimise and also know what you NEED to achieve your objectives.
- Training – if you have a goal that you’re working towards, you may have gaps in your knowledge, your experience, or just might need a bit of help. Identify who or what can help you before you get going.
- Expectations -KNow what’s inside and outside of your control so you’re not disappointed and set yourself targets – what’s a good, a better and a best result you can get?
- Reflect and Review – regularly check in with yourself and your team so you know what to stop doing, start doing, continue doing and optimise
Mentioned Links and References:
Mentioned Links and References:
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