Episode 15 – Robin Pointon – Engaging staff and stakeholders with sustainable travel solutions using memberships
“Be tenacious and passionate about what you’re doing because it takes more than 37hrs a week to grow a business”
It’s not just about what we can generate in terms of income it’s about looking at the bigger picture around sustainability.
You have to provide an incentive to encourage engagement and not take for granted people will do the right thing because it’s the right thing to do
If you want to create a movement and significant change you do need to understand what motivates people first.
The thing that makes the biggest difference is when you can align what you’re doing with the culture of the company you’re working with.
The need to reduce carbon impact has moved from desirable to critical and its great to see more and more companies make the commitment to change.
We assume there is a thing called free parking but someone is paying for it somewhere – why aren’t we providing support for people that don’t drive and need parking?
It’s a blessing and a curse when so many people in an organisation are interested in the solution you’re offering – the key is to identify who has the biggest interest, budget and commercial motivation to move forwards and focus your time and efforts on that person.
Be tenacious and passionate about what you’re doing because it takes more than 37hrs a week to grow a business – make sure what you’re doing is true to your values and something you love every day
Special Offer for SmartGo to Podcast Listeners
25% off your 1st year of SmartGo membership through to 30th September 2019. Please ring 0330 024 56 65 and quote ‘Charlie Whyman podcast’ to receive the discount. For more details on the SmartGo and the exclusive workplace travel discounts, go to www.smartgo.co.uk
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About Robin Pointon and Go Travel Solutions:
In 2008 Robin established Go Travel Solutions as a social enterprise to deliver low-carbon mobility solutions for the public, private and 3rd sectors. It works in collaboration with leading transport consultants, local authority partners, transport operators and support agencies. Go Travel Solutions has a track record of demonstrating innovation and have created its own sustainable travel packages – SmartGo for workplaces (www.smartgo.co.uk) and LocalGo for new housing developments / communities (www.localgo.co.uk)
Robin is the Managing Director and Founder of Go Travel Solutions and also Non-Executive Vice Chair of Leicestershire Business Voice and Non-Executive Director of Hopscotch Playgroup.
Past senior management experience in place marketing, inward investment and public transport.
Passions for Robin include his Christian faith, which was a key driver behind establishing Go Travel Solutions…for Yorkshire as a place… for his family … and the Bantams (aka Bradford City).
Stephen Knight is the founder of Pimento, a virtual marketing agency that works with over 200 specalist agencies, freelancers and consultants around the world and joins me on this podcast to talk about how to create a successful marketing strategy.
36-year-old entrepreneur Ben Findlay is the CEO and Co-founder of Machine Compare, the UK’s leading marketplace for industrial machinery and spare parts. After starting the business in his back bedroom with brother Eric Findlay in 2016, Ben has devoted his time to scaling the business, successfully seeking investment to put Machine Compare on track to completely revolutionize the way buying and selling take place.
Lee Robertson is the founder of Octo Members Group which is an award winning private network for financial services professionals to exchange and debate contextual, debatable and educational content.